What started as a way to connect with her students during lockdowns evolved into a thriving business. Today, Abi's main focus is creating content, splitting her persona across two platforms – Facebook and Instagram.
Understanding the Audience:
Abi has cleverly tailored her content to suit the demographics of each platform. On Facebook, she caters to an older, predominantly female audience, offering educational content focused on health and wellness. Recognizing that this audience prefers longer, informative videos, Abi uses this platform for tutorials and in-depth discussions.
Instagram, with its younger audience, demands shorter, more entertaining content. Abi embraces this by showcasing her humorous side while maintaining a connection to her health and wellness niche. This strategic split has allowed her to experience significant growth on both platforms.
Embracing Authenticity:
Abi admits to being a bit of a "geek" and uses her Instagram presence as an outlet for self-expression. Initially nervous about showing her true self on camera, she now encourages others to embrace their quirks and be honest with their audience. This authenticity has not only boosted her confidence but also resonated with her followers.
The Challenges of Social Media Monetization:
Abi candidly discusses the difficulties of monetizing content through social media platforms like Facebook. She highlights the instability of their policies and the potential for creator burnout due to unrealistic targets. This has led her to explore alternative platforms like WithMe, where she can directly monetize her content and establish a more secure, personal connection with her audience.
The WithMe Advantage:
Abi praises WithMe for its user-friendly interface, supportive team, and emphasis on creator ownership. She advises other creators considering the platform to start with a few high-quality pieces of content and gradually expand their offerings based on audience feedback.
Future Focus:
Abi plans to refine her niche on WithMe by specifically targeting women over 40 who are new to yoga. She believes understanding her audience's needs and preferences is crucial for creating content that resonates.
Abi's Message:
Abi emphasizes the importance of authenticity, understanding your audience, and adapting to the evolving landscape of social media. She encourages creators to explore alternative platforms like WithMe for more control, stability, and a genuine connection with their followers.
