Email Deliverability Best Practices on WithMe
Keep your emails landing where they matter: the inbox.
When you send emails with WithMe, your Email Sequence Analytics give you a behind-the-scenes look at how your messages are performing—and more importantly, whether they’re reaching your people.
What Does Email Deliverability Mean?
Email deliverability is all about making sure your emails don’t just get sent—they actually show up in your subscriber’s inbox (not the spam folder or promo tab). A great deliverability rate means more eyes on your content, higher engagement, and stronger community connections.
Key Metrics You’ll See in WithMe Email Analytics:
Emails Sent: The total number of emails you sent out in a flow or broadcast.
Delivery Rate: The percentage that made it to inboxes without bouncing.
Open Rate: The percentage of people who actually opened the email.
Click Rate: The percentage of people who clicked a link in the email.
These numbers give you real insight into how healthy your email outreach is—and where you might need to adjust.
Why Deliverability Matters for Creators
You're not just sending promotions—you're building a brand, sharing value, and creating community. But if your emails land in spam or never get opened, your audience misses out—and your message gets lost. That’s why good deliverability is key to keeping your connection strong and your reach effective.
What Does “At Risk” Mean?
If one of your metrics is flagged as "At Risk" in WithMe, it means that part of your email performance is falling below healthy standards. It's a heads-up that something might be hurting your sender reputation, and it's worth investigating.
Common causes of “At Risk” email performance:
Blank or Unfamiliar From Name and No Custom Domain: Leaving your 'From Name' blank or unfamiliar, and not connecting your own custom sending domain, raises your spam risk. This can trigger a sending restriction. Set a proper From Name and connect your own custom sending domain to improve deliverability. You can check these settings under Email Settings.
High Spam Complaints: If people are marking your emails as spam, it tells inbox providers your content might be unwanted.
Low-Quality or Cold Lists: Sending to outdated or unengaged lists can hurt your deliverability. If an imported cold contact list is flagged for a high spam score, WithMe automatically removes those contacts from your emailable list to protect deliverability. Always send to people who want to hear from you.
Lack of Segmentation: Not all your subscribers are the same. Use segmentation to send tailored messages that feel relevant and personal.
Poor Design or Broken Links: Sloppy formatting or broken buttons make your emails harder to read—and more likely to get flagged.
Asking for Sensitive Info Without Consent: Always include privacy consent when collecting any kind of personal data through forms.
Spammy Language: Words like “Free!!!” or “Guaranteed Results” can trigger spam filters—even if your offer is legit.
Too Many Emails: Over-emailing can overwhelm your audience and increase unsubscribes or spam reports.
Irregular Sending Patterns: If you ghost your list for months and then suddenly send a bunch of emails, it can confuse inbox providers and hurt your sender score.
Best Practices to Keep Your Emails Delivering Strong
Send only to people who opted in.
Segment your list for better targeting.
Keep a consistent email schedule.
Avoid spammy keywords and all-caps subject lines.
Make your email design mobile-friendly and easy to engage with.
Track your “At Risk” warnings and make changes quickly if you see issues.
📉 Ongoing Issues? We’re Here to Help If an imported cold contact list is flagged for a high spam score, WithMe automatically removes the affected cold contacts from your emailable list to protect your sender reputation. They’re not deleted, they stay in your contact list, and they’re gradually added back to your emailable list as your metrics improve.