Part 7: Share your product with the world

You’ve done the hard part. You’ve made something real and now it’s time to release it into the world. It may feel like the pressure is on but, while a viral effect is always welcome, momentum starts with one person taking an interest.

Who’s the first person you made this for? Picture them. Write to them. Send them the link personally. Ask them what helped, what surprised them, what they’d change.

Instead of thinking about building audiences, think of serving them and let the building happen as a result of that mindset.

Give your product a home:

– Make your product visible on your WithMe page

– Add a pinned post in your community or course space

– Include a link in your bio or pinned story

– Write a short caption to go with it (you already wrote your blurb)

Then say it and say it again. Most people don’t see something or properly take it in the first time they encounter it, or the second or even the third. Good marketing isn’t just about repeating yourself but it is about communicating consistently so you are at the front of your target audiences’ mind.

Instead of “BUY MY THING!,” try introducing micro-stories to your communication. People don’t want to be sold to. They want to feel something and that’s what stories do. They create emotion, resonance and connection in a way a cold sales pitch can’t.

Long before we had writing, we had storytelling. It was how we made sense of the world. We told stories that passed down wisdom, warned of danger and helped us remember what mattered.

Today, we’re still wired the same way. A well-told story activates more of the brain than a list of facts. It triggers memory, emotion and even physiological response.

Which is why…

“BUY NOW” feels like noise.

“Here’s what changed my life” feels like value.

When you lead with a story, people remember how you made them feel. They begin to trust you. And that trust is the single most powerful asset you can earn as a creator.

So instead of shouting “BUY MY THING,” start telling stories. Share the moment that sparked your idea. Show the transformation your audience wants. Let people see themselves in the journey you’re inviting them on.

“I made something I wish I had when I started. It’s short, useful and you can start today.”

“This is what finally helped me stop procrastinating. Hope it helps you too.”

“If you’re trying to [solve the problem], this might help.”

It’s easy to think your product will magically take off if it’s good enough. But the truth is that products don’t tend to go viral. People, on the other hand, do.

Use your tools:

– Start a community discussion

– Share a tip from your product on social

– Email your list (even if it’s 3 people)

– Invite people to DM you with questions

– Offer to gift it to someone who really needs it

Here’s a lightweight stack of post-launch actions you can use to keep building visibility:

1. DM 10 people you know

Send a short, personal message: “Hey [Name], I made something I think could help [audience] with [problem]. Want me to send it over?”

Follow up with: “No pressure to buy - just sharing something I wish I had when I started. Happy to hear your feedback.”

2. Post one micro-story a day for a week

– What made you create this

– What changed for you

– A common mistake people make

Every micro story should help someone say: “That sounds like me. I need this.”

3. Make it an “easy yes”

If your product is under $30, treat it like a door-opener. Say: “I made something useful for [audience]. It’s $9, takes 15 minutes, and it actually works.”

4. Collaborate without being cringey

Ask three people in your network: “I made something that helps [audience] with [problem]. Would you be up for sharing it, or co-creating something useful together?” Give them something easy to pass on: a quote, a one-page summary, or a free copy.

5. Run a 7-day post-launch sprint

Day 1: Why you made the product

Day 2: One key lesson or tip

Day 3: A mistake you used to make and how you rectified it

Day 4: A behind the scenes moment

Day 5: A reaction to or feedback on the product

Day 6: Free advice on your core subject

Day 7: Thank you for the support message

Repeat every 4–6 weeks.

Then give yourself a pat on the back. You did it.

Next up:

Part 8 (Bonus): Ladder up

Your first product is just the beginning. Build the next step.