Goal: Decide who you’re for.
If you’re reading this, you’ve already decided to make something. That’s brave. Most people don’t have the courage to get started. But now comes the bigger decision:
Who is it for?
Most new creators start by asking: “What should I post?”
A better question is: “Who am I here to help?”
When you start with that question - when you begin with the person on the other side of the screen - you’ll be glad to hear that everything else gets easier.
Why knowing your audience matters
The internet has given us unlimited access but it’s also given us unlimited competition.
You’re not competing against just the other creators, coaches or experts. You’re competing against every other thing that person could be doing with their time and money; Their inbox, Netflix, their friends.
If you try to make something for everyone, you’ll never be seen, but if you make something for someone specific, ideally someone overlooked, maybe even someone like you - you become visible.
Today’s task: Draw your circle of significance
Most people ask: “How do I reach more people?”
We’re going to ask: “How do I matter more to a specific group of people?”
Step 1: Choose your people
Pick one specific group you can serve.
Not a demographic. A psychographic (not just who they are but why they do what they do)
Don’t write “women aged 25–45”.
Write: “Women who feel stuck in their careers and are afraid to ask for what they’re worth.”
Don’t write “fitness lovers”.
Write: “New mums who want to move their body again but feel like they’ve lost their confidence.”
Step 2: Get under their skin
What do they believe?
What do they fear?
What do they hope for?
Write one sentence about each:
“They believe…”
“They’re afraid of…”
“They want…”
If you know the answers, you can build something meaningful that makes them feel valued.
Step 3: Make a promise
Now finish this sentence:
“I help [who] get [what result] so they can [what outcome].”
Examples:
I help new mums rebuild strength and self-trust after childbirth.
I help introverted creatives sell their work without selling their soul.
I help overworked corporates find calm in 5 minutes a day.
A few things to remember
You don’t need to appeal to everyone. You need to matter to someone.
Chasing fame is a distraction. Excellent service is the goal.
The smallest viable audience isn’t a limitation. It’s your route to revenue.
Deliverable
Write down your promise:
“I help [who] get [what result] so they can [what outcome].”
It’s a commitment, so put it somewhere you’ll see it.
Next up:
Part 2: Define how you shine
Turn your voice - not your niche - into your unfair advantage