A lead magnet is a free offering that gives people instant value in exchange for joining your hub. It removes friction, builds trust, and helps you nurture members before selling anything.
Lead magnets allow you to:
Drive traffic to your hub
Grow your email list
Build a relationship before asking for payment
Gradually upsell memberships, courses, communities or products
Why Lead Magnets Work (Especially on WithMe)
Whether you're new or established, lead magnets help you:
Offer a glimpse of your value
Let members experience your content style
Make people feel like part of your ecosystem
Your lead magnet can be:
A free planner or PDF
A short free course
A live session or replay
A free community
Or a free Membership tier
All with 0 friction for the user.
How Members Join Your Lead Magnet (Join Flow)
When you create a lead magnet on WithMe.
You can then share this product link anywhere — social media, email, WhatsApp, or your bio.
⚠️ Collect Email Leads & Applications: You can now insert a Lead Capture link directly into your emails from the product picker, alongside products and memberships, so you can share this product type in emails too. If you want a standalone link to share on social media or in ads, you can also use a Coaching Call or Custom Product; both include dedicated landing pages you can copy and share.
🎥 Want opt-in visitors to see a video right after they sign up (e.g. a video sales letter)? Don't use a Collect Emails/Applications product with "Redirect to URL" — that sends visitors away to an external page. Instead, create a free Digital Product, add your opt-in fields to it, and upload your video directly to that product's landing page. Once someone opts in, the video plays natively in place on the page — no redirect needed.
Optional: Make it Invite-OnlyIf you want the lead magnet to be link-only, simply unpublish the product from your hub.This keeps it hidden from public view while still allowing access to anyone with the link.
What members experience:
They click the product link
They land on the lead magnet's landing page and view the details
They enter their email to opt in (no password or account creation required)
They are taken directly to the free product on the next page
At this point:
Their email is captured in your customer list
They become part of your hub
They can return anytime by logging into their account
Important Note About Free Digital Products
Once a lead opts in, they get instant access to the full free digital product.
After opting in, leads are taken directly to the product on the next page without needing to create an account or set a password. This encourages members to return to your hub, stay engaged, and increases the chances of future conversion.
What Happens After Someone Joins?
Once a member joins your hub:
Their email is captured
They're now part of your ecosystem
You can gradually introduce paid offerings
You build trust before monetising
This creates long-term, sustainable growth, not one-time sales.
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🚀 Final Tip
You don't need to overthink it.
Start with one simple free offering, deliver real value, and let your audience grow naturally from there.
🤝 Done for you: Lead magnets capture people who opt in. Sal, the sales agent on your AI Team, also names the interested visitors who don't, so you can follow up with them too. See what your AI Team can do.