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Writing the sales copy for your offers

Use Margo to write the Product Description for your WithMe checkout pages.

The sales copy mode in the Copy tab writes the Product Description field for a WithMe checkout page. This is the text that explains what someone is buying and why they should care.

What you need

To write sales copy, you must have a WithMe hub connected and at least one offer in your catalogue.

If you have no offers showing, the fix is to add your WithMe hub link in Settings. Go to Settings, paste your WithMe address (withme.so/yourname), and Margo will fetch your current offers.

Once Margo can see your offers, you can pick which one to write about in the sales copy mode.

The description field

The WithMe Product Description field holds up to 5000 characters. This is where the copy goes.

The description is a rich-text editor, so it supports bold and bullet formatting. When you copy the sales copy from Margo, the formatting is preserved. Paste it directly into the description field and it will look exactly as Margo wrote it.

This means your headings are already bold, your key points are already bulleted, and you will not spend time re-formatting by hand.

How to write

Open the Copy tab and select "Sales copy". Pick the offer you want to describe.

You can give Margo optional context: what this description must get across, or what is already in the field that you want Margo to improve.

Margo will write copy that explains the offer without hype. It will focus on what the person is actually getting and why it matters to them.

Copy and paste

When Margo finishes, you see a character count so you know how much space you have left (up to 5000). It turns amber, then red, as you approach the limit.

Click Copy to take the formatted version, with the bold and bullets intact, and paste it into your Product Description field on WithMe. Use Copy as plain text if you would rather paste it somewhere without formatting.

If it is not right (too long, too detailed, not detailed enough), add a line of context and write it again. Margo will rewrite it.

No offers yet

If you are building your first offer, do not write sales copy yet. Get the offer set up in WithMe first, then connect it to Margo. The copy is only useful once you have something to sell.

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