Margo writes emails and email sequences for you. You copy them and paste them into whatever email service you already use (WithMe, Kit, beehiiv, Mailchimp, Gmail, or any other). Margo does not send emails. You do.

The Copy tab has three modes.

One email writes a single email. Use this when you need to send an email now or want to write something off the sequence structure.

A sequence writes a complete series of emails at once so they build on each other rather than repeating the same pitch. There are four sequence types to choose from, each with a specific purpose.

Sales copy writes the Product Description for a WithMe checkout page (only if you have offers).

Welcome is 4 emails. It goes to someone who has recently joined your list. Each email has a different purpose: introduce yourself, show what you do, share a story, then ask them what they want help with.

Launch is 5 emails. You use this when you are selling something over several days. The sequence builds from the problem, to your method, to proof, to handling objections, to a final email that acknowledges this is your last word on it.

Win back is 3 emails. Send this to people who have gone quiet on your list. The sequence is warm and specific, designed to remind them why they followed you in the first place.

Nurture is 5 emails. Use this for ongoing value with no pitch. Each email stands alone and gives something worth your reader's time.

When Margo finishes writing, you will see "Copy text" and "Copy HTML" buttons. For sequences, there is also a "Copy all" button.

Paste the text into your email service. If you paste the HTML version into a rich-text email editor, the formatting (bold, bullets) will come through exactly as Margo wrote it.

Margo writes so the copy is readable whether you paste text or HTML.

Margo will not write fake scarcity or deadlines into a launch sequence. The final email is last because it is truly the last one you will send about this offer. That honesty is stronger than a deadline that never actually arrives.

Open the Copy tab, pick a mode, and tell Margo what you want to write about. You can refine the result in your own email editor before sending.