In today's fast-paced digital landscape, maintaining an active and engaging social media presence is crucial for businesses and individuals alike. Social media algorithms tend to favour accounts that post consistently and engage actively with their audience. So planning and posting content regularly, signals to the algorithms that your account is active and relevant, potentially boosting your content's visibility and reach to a wider audience. It's about building a strategic foundation that supports growth, engagement, and brand consistency.
Regular posting and posting content with value is crucial for converting sales for several reasons:
Builds Trust and Credibility: Consistent content demonstrates your expertise and commitment to your audience. By regularly sharing valuable information, insights, and updates about your products or services, you establish trust and credibility with your audience. This trust is essential for converting sales as people are more likely to purchase from brands they trust.
Drives Engagement and Awareness: Regularly posting content keeps your brand visible in the minds of your audience. Engaging content encourages interaction, shares, and discussions, which in turn increases brand awareness. The more your audience interacts with your content, the more likely they are to consider your products or services when making a purchasing decision.
Nurtures Leads and Builds Relationships: Consistent content allows you to nurture leads over time. By providing valuable content that addresses your audience's needs and pain points, you can move them through the sales funnel, from awareness to consideration to conversion. Regular communication also helps to build relationships with your audience, making them more likely to choose your brand when they are ready to make a purchase.
We've put together an example of a 30 day pre/ post launch social structure for you here, use the template to add your posting ideas so that you can plan your content ahead of time.
The same structure can be applied to TikTok or LinkedIn.
Continue this momentum post launch, focusing on a mix of exclusive content, community engagement, updates, features and monitor your analytics to refine your strategy throughout the month.
Book a support call here, if you'd like to discuss ideas or would like some help planning.
Here are some examples of other creator story sequences:
Yoga Creators
Food Creators
Pilates Creators
1:1 Coaching
