Opening Margo now opens her chat, with a Chat tab and a Tools tab. The Command Center lives in the Tools tab, and shows your daily brief, what is trending in your space, and high-performing creators for inspiration. To talk to Margo, use the Chat tab.
Today's ideas
The top section shows ideas Margo generated for you based on your audience's pain points and the content pillars you use. Each idea comes with a hook (a short angle for the post) and a suggestion for format (carousel, story, post, etc.). Click any idea to let Margo write it.
Trending topics
Below that, you see what is trending in your industry right now. Margo pulls trends from Reddit, YouTube, TikTok, creator forums, and news. The category label tells you where each trend came from (so you can trust which ones matter to your audience). Click a trend to ask Margo to write a post about it.
Outperformers
You see a feed of high-performing creators in your space. These are real posts that got strong engagement. Click "Use this remix" to ask Margo to adapt one for your voice and audience.
Your chat with Margo
To talk to Margo, go to the Chat tab. You can ask Margo anything: "Write a post about my pricing", "I just landed a new client, make me a wins post", or "Give me carousel ideas for next month". Margo answers with full posts, ideas, or suggestions.
Badges and alerts
Small numbers next to certain tabs tell you what needs your attention. A badge on Production means you have outlines waiting for approval. A badge on your calendar means posts are ready to schedule.
Photo dumps and recaps
If you have uploaded photos to your Photo Bank, Margo suggests a monthly recap carousel built from your own photos. These are never posted automatically. You choose if you want to schedule them.
Weekly improvement
Once you have posted a few times, the Command Center shows a weekly recap of which of your posts performed best, so you know what is working with your audience.
Your routine
If you have set up a Routine (which runs in the background generating content for you), the Command Center shows what it has made since you last looked.
