Want to give your subscribers a sneak peek before they even open your email? 🎉 When you edit a broadcast or an individual sequence email, you can add optional preview text! This short line shows right next to the subject line in your recipient's inbox, giving them a little extra context (and a little extra reason to click!) before they open up your email.

It's a tiny feature with a big impact on open rates, so let's get you set up! 🚀

Pro tip: keep it punchy. A short, curiosity-sparking line often works better than cramming in every detail. 😉

Your preview text is saved along with the rest of your email, so there's no extra step to remember. Close the editor, grab a coffee ☕, come back later, and your preview text will be right there waiting for you.

Duplicating a sequence email? Your preview text comes along for the ride! Scheduling that email? Same deal, it carries right over too.

Here's the best part: the preview you see while editing, any test sends you fire off to yourself, and the final scheduled or sent email all show the exact same preview text. What you see really is what your recipients get, no surprises! ✅

And if you decide you'd rather leave the preview text field blank? No worries at all, nothing changes. Your recipient's inbox will simply show the subject line as the preview, just like it always has.

Personalization tags, like a first name tag, still work exactly as you'd expect in your subject line and email body, so keep using them there to make your emails feel personal!

Heads up though: the preview text field is treated as plain text. If you type a personalization tag into it, it won't be swapped out for the recipient's name, it'll show up exactly as you typed it. So for this field, stick to plain words rather than tags! 🙂

Got questions or feel stuck? Message us anytime from the chat bubble 💬, we're always happy to help!