Every status you can see in Email Marketing, in one place. The short version is first. The details are further down.
At a glance: broadcasts
Draft: saved, not sent or scheduled.
Scheduled: set for a future time. Sending starts after that time.
Queued: ready to go. Usually starts within a few minutes.
Sending: going out now.
Sent: finished.
Failed: something went wrong. Message us before sending it again.
Trial batch sent: a large broadcast is sent in batches, starting with a small trial batch. Each batch is checked before the next one goes out. It carries on by itself.
Held: we stopped the rest of the broadcast because too many emails in a batch bounced or were marked as spam. It does not restart by itself. Message us and we will go through it with you. The people who have not received it yet are kept.
Limit reached: paused by a sending limit. It finishes by itself: after midnight UTC (one email per person per day) or within the hour (hourly limit). Please do not send it again.
At a glance: sequences
Active / Paused: the sequence is on, or off.
"X waiting": people who have not reached this email yet.
"X held": people who already had an email from you today. This email goes out to them on the date shown.
"Actually sends the next day": two timed emails set less than a day apart cannot arrive on the same day, so the second moves to the next day.
At a glance: the Recipients tab
Sent / Opened / Clicked: it went out / they opened it / they clicked a link.
Not sent: limit reached: not sent yet because of a limit. It goes out automatically. Hover over it to see which limit.
Pending or Scheduled: due, not sent yet.
Bounced: their mail server refused it.
Failed: it could not be sent.
Invalid email: the address cannot receive email, so it was skipped.
Opted out: they unsubscribed, so it was skipped.
Nothing in Email Marketing is ever sent twice to the same person for the same email. When a status says it carries on by itself, you never need to send it again.
The limits behind these statuses
One a day: each person gets at most one broadcast or timed sequence email from you per day (the day runs midnight to midnight UTC). Anyone who already had one today gets the next one tomorrow. Nobody is dropped.
Hourly cap: there is a limit on how many emails you can send in an hour, across broadcasts and timed sequences. Anything over it goes out within the hour.
Triggered emails are different: emails sent because someone did something (a purchase receipt, a cart reminder, a lead capture welcome) are not held by the one-a-day limit or the hourly cap, because the person is waiting for them. The only rule is that one sequence will not email the same person twice within 24 hours.
Broadcasts in more detail
Draft. The broadcast is saved but nobody has received it. A Scheduled or Queued broadcast also goes back to Draft if your WithMe plan is not active when it is due to send.
Scheduled. You picked a future date and time. Sending starts after that time, and can take longer because of the sending limits. Who receives it is worked out when sending starts. You can change the time or cancel any time before then.
Queued. Ready and waiting to start, usually within a few minutes. On a large broadcast you may also see Queued just before each new batch.
Sending. Going out now. If sending is interrupted it picks up again by itself, and nobody gets it twice. You can delete a broadcast while it is sending: that stops the rest, but emails already sent cannot be recalled.
Sent. Finished. The Sent number can be lower than Recipients. People who unsubscribed and addresses that cannot receive email are skipped, and some people may not have been sent it because of a limit (see "When a broadcast stops trying" below).
Failed. The broadcast could not be sent. Message us from the chat bubble before sending it again, so nobody gets it twice.
Trial batch sent. Large broadcasts go out in batches. After each batch we wait and check how many emails bounced or were marked as spam before the next batch goes out. While we wait, the badge says Trial batch sent. A big broadcast can switch between Trial batch sent, Queued and Sending for a while before it says Sent. You do not need to do anything.
Held. After a batch, too many emails bounced or were marked as spam (or we could not get the numbers back to check), so we stopped the rest of the broadcast to protect your sending. A Held broadcast does not restart by itself: it waits for a person to look at it. The people who have not received it yet are kept, so nothing is lost. Message us from the chat bubble and we will go through it with you. Usually the list needs cleaning first, for example old addresses or addresses you did not collect yourself. Please do not copy the broadcast and send it again: that sends to the same list and can get your sending blocked.
Limit reached. The broadcast is paused by a sending limit. It is not stuck and not finished. The yellow box under the badge says which limit:
Daily: some people already had a broadcast or timed sequence email from you today. They get this one automatically after midnight UTC.
Hourly: you reached your hourly sending cap. The rest go out within the hour.
Either way there is nothing to do. Please do not send it again.
When a broadcast stops trying. A broadcast waiting on the one-a-day limit normally finishes the next day. But if the same people get another email from you every single day, there is never a free day for this one. So a broadcast stops trying one week after its first email went out. It then shows Sent, and anyone still waiting stays "Not sent: limit reached". To avoid this, leave a day without other broadcasts or timed sequence emails to that list.
Sequences in more detail
"X waiting · next goes out (date)". This many people are in the sequence but have not reached this email yet. A step showing 0 sent with people waiting is normal for a new sequence.
"X held: they already had a sequence email from you today". These people are due this email but already had a broadcast or timed sequence email from you today. It goes out to them on the date shown. Nobody is dropped.
"Actually sends the next day". On a sequence that sends at a scheduled time, two emails set less than a day apart cannot both arrive the same day, so the second moves to the next day.
The Recipients tab in more detail
Each row is one person and one email. If someone clicked, the row says Clicked (even if they also opened it). Otherwise it says Opened if they opened it, otherwise the status below.
Not sent: limit reached: not sent yet because a limit was reached. Hover over a sequence row to see which one: "They already had a broadcast or timed sequence email from you today" (the one-a-day limit), "You reached your hourly send limit" (the hourly cap), or "This sequence already emailed them in the last 24 hours" (the 24-hour rule for triggered sequences). It goes out automatically, except for a broadcast that has stopped trying (see above).
Pending (broadcasts) or Scheduled (sequences): due, not sent yet.
Bounced: sent, but their mail server refused it, often because the address no longer exists. Bounces count against your sending health.
Failed: we tried and it did not go. You do not need to resend the whole email.
Invalid email: this address cannot receive email, so we skipped it.
Opted out: they unsubscribed from your emails, so we skipped them.
Send To: who a broadcast goes to
All Customers: everyone with a relationship with you on WithMe: current and past subscribers, digital product buyers, course students, community members, people who bought a message or sent a tip, people you invited who have not joined yet, and lead capture sign-ups and identified visitors who agreed to marketing emails.
Sales Agent Leads (Non-Customers): visitors your sales agent identified and you unlocked, who have not bought anything yet. Only shows when you have some.
A group or single products: pick a whole group such as All Courses or All Lead Captures, or tick single products. You can mix several. Someone in more than one group still gets it once.
The number at the top ("This email will be sent to N recipients") is everyone in the audience you picked. Below it you may see who will actually get it today: people who unsubscribed and addresses that cannot receive email never get it, and people who already had an email from you today get it tomorrow. If another broadcast is going to the same people today, move one of them to another day so everyone gets both, one day apart. For a scheduled broadcast the audience is checked again when sending starts.
Sending health banners
"Your delivery numbers need attention": an early warning. Your emails are still sending, but your bounce or spam complaint rate is climbing. The banner shows your rate, the warning level and the level where sending stops. See the tips on the Delivery tab.
"Your sending is blocked": nothing is going out, including automatic emails. If WithMe applied the block, it does not lift by itself: message us and tell us where the addresses came from, whether you are warming the list up, and what you could do to bring the rates down, and we will go through it with you. If our email provider applied it, it lifts once your numbers recover. The banner says which.
If you get stuck, message us from the chat bubble and we will help.