When youâre first building your membership platform, youâll be finding out what works best for your members. We recommend starting with just one tier offering and once youâve learned what your community needs, you can always add further tiers and price points. Tiers enable you to offer different benefits at different price points to suit the value being offered.
Offering 1 tier is a smaller workload for you whilst building your business and it makes the buying decision much easier for your audience.
A accessible price point of $5â â10 dollars is a good starting point and you can always add tiers from there.
Example: Liv launched with a successful 1 tier offering, where for ÂŁ3.89 a month, she offers a weekly meal plan, recipe cards and shopping list, alongside a community group chat.
With two or three tiers you can either:
Focus on the key benefits that your members want and offer those across all tiers, increasing the level of benefits for the next tier. E.g. As the tier and price go up, so do the number of classes or video tutorials per week.
Tailor the benefits for each tier according to different audience needs. As the tiers increase, offer additional exclusivity and expertise. E.g. Bronze tier could include access to exclusive content and community group, with additional tiers offering these benefits plus live sessions, tutorials or access to pre-sale of merch.
Note; the tiers work as a hierarchy so the Silver tier includes everything in the Bronze tier plus Silver Tier additions.
Example: Move & Meditate launched her membership with 2 tiers, offering the members in her premium tier live sessions and a crystal delivery in addition to the mini tier.
Things to consider:
The lowest tier should include benefits that you can deliver at scale, while the higher tiers would likely need more of your time and therefore you should price accordingly.
Consider how much itâs going to cost you to provide the benefits you are offering and how much money you would need to earn to cover your expenses.
Ensure that you are able to commit to the offering youâve made. Be realistic about how much time you have to spend on your membership every week before you decide on your membership benefits.
You can always make changes to your offering once you have gathered feedback on what is or isn't working.
Now you're ready with your pricing, you can set up your membership offering by clicking on "membership in your dashboard."