Goal: Commit to a single, simple digital product idea
Ask yourself: what transformation can I help someone make? Not what’s impressive. Not what sells for $997. Not what a TikTok sales guru said. But what is simple, valuable and true that you (as your personal brand) can offer to your specific audience?
Exercise 1: Start with the smallest useful promise
Think of one person you want to serve then complete this sentence:
“After using my product, they’ll go from [struggling with X] to [having achieved Y].”
Examples:
From “I never know what to eat” to “I can prep healthy meals in under 10 minutes.”
From “I feel stuck and unmotivated” to “I can set a 7-day goal and hit it.”
From “I can’t speak on camera” to “I just posted my first confident video.”
That’s the heart of your product. One small, meaningful win.
Exercise 2: Choose your format
What’s the easiest, fastest way for someone to get that win? Remember, your goal is simple; to help someone make a breakthrough.
Try one of these:
A 10-page PDF guide
A short video series
A checklist or toolkit
Start small. Simplicity is part of building confidence, both for you and your audience.
Avoid this trap
Don’t try to solve every problem. Trying to be everything will make your product woolly and woolly doesn’t sell. Clarity does.
Breakthrough shortcut
Ask yourself: What’s something I know that other people find surprisingly helpful?
That’s your product idea. It doesn’t need to change the world. It just needs to help your target audience take one step forward.
The Goal Today
By the end of today, you’ll have one sentence that defines your product’s promise and one decision on its format. You’ll refine it later but now you’ve started and once you’ve done that, you’re already ahead of most.
Next up:
Turn blank pages into finished drafts, fast