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📊 Reading the Audience Forecast When Sending a Broadcast

Learn how to read the audience forecast before sending a broadcast, including who gets it today, who gets it tomorrow, and how to fix overlapping sends.

📊 What the Forecast Shows

Before you send a broadcast, a forecast lets you check how it will actually reach your audience. It breaks your recipients into a few groups.

  1. How many recipients will receive the broadcast today.

  2. How many will get it tomorrow instead.

  3. How many have unsubscribed and won't receive it at all.

  4. How many have an undeliverable address.

This gives you a clear picture of your broadcast's real reach before you hit send.

⏳ Why Some Recipients Get It Tomorrow

Each recipient can only receive one broadcast or timed sequence email from you per day. If someone already had, or is already due, a different broadcast or timed sequence email from you today, your new broadcast goes to them tomorrow instead.

You don't need to do anything for these recipients. They're not dropped, just delayed by a day so they don't get more than one email from you in a day.

🔁 When You Can't Reach Everyone Today

Sometimes overlapping broadcasts mean it isn't possible to reach every recipient today. If that happens, you can move one of the overlapping broadcasts to another day, so everybody gets both, one day apart.

  1. Open the broadcast composer and check the forecast before sending.

  2. If the forecast shows recipients getting it tomorrow because of an overlapping broadcast, look at rescheduling one of them.

  3. Move one of the broadcasts to another day. Each person gets one broadcast or timed sequence email from you per day, so two on the same day means one of them arrives tomorrow for anyone on both lists.

Checking the forecast first helps you decide whether to send as is or adjust your schedule.

Every status you might see after sending is explained in Email Marketing: what each status means.

If you get stuck, message us from the chat bubble and we will help.

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