Using promotion codes can be a useful strategy to increase sales and attract new followers and customers to your online platform. In this article we’re going to look at why coupons can be effective in driving sales, and when to use them.

Let’s start with the why. Promotion codes can create a sense of urgency and encourage customers to make a purchase more quickly. For example, if a potential customer sees that a coupon is only valid for a limited time, they may be more likely to make a purchase right away. Promotion codes can also help encourage customer loyalty. You might offer a discount to customers who have been using the service for a certain amount of time, or to customers who refer a friend to the service. Another useful tactic is to use promotion codes to encourage a real-life personal training client to sign up to your online platform or push customers that use your gym in person to sign up to a membership online too.

Here are some great examples of when to use your promotion codes:

To bring your in-person clients into your online community

In a world of thousands of followers word of mouth marketing still has its place. If you’ve already built a loyal customer base you can use promotion codes to give them buy-in for your online platform as an add-on to what they may already be doing.

An example of this could be if your PT clients buy 12 sessions they get 20% off to your online platform. If they buy 24 sessions they get 50% off.

As part of a giveaway

Giveaways are such a great way to bring buzz back to your product, either done as a sole product or in collaboration with other brands. When running a giveaway to your platform you’ll be looking to give away 6-12 months free to one lucky winner, but likely you’ll have tens or hundreds of entries.

Bounce into action and take up the opportunity to get in touch with these leads who have already shown their interest in your platform. Slide into their DMs with a quick note to say thank you for entering the giveaway, and though they didn’t win you would love to give them 20% off for their first 6 months. Make sure to include a link and make it as simple as possible for them to click through.

To upsell subscribers

If you offer multiple-priced memberships or different durations (monthly-annual) you can use promotion codes to help upsell your current customer base. For example, create a specific email to all your members on a monthly plan offering them 20% off the year if they sign up for an annual membership. The same goes for different tiers or different programs offered. The easiest audience to sell to is the one you’ve already sold to!

To push your product during seasonal sales

Whether it’s Black Friday, Cyber Monday, or boxing day sales there are key moments all year when brands offer fantastic promotions. The best time of year to consider this is in the New Year. As so many fitness creators and platforms take up air time through organic and paid media, you want people to choose you!

Here’s a design template you can use today to create a story sequence ready to action in the New Year.