The average engagement for a creator is between 1-5% of an overall following. Of this, not every person will see the news about your platform and then take up the call to action — even if your content is perfect for them. Here are a few tactics to help you better connect with your key audience and grow your creator business.
The Who:
First let's establish who your 'key audience' are. These are the people that:
DM you
Comment on your posts
Like your posts
View your stories
They are actively engaged with your content on a consistent basis. The above is listed in order of importance, as those who DM you should be thought of as even more engaged than the people singularly viewing your content. Identifying these people is key to targeting the segment of your audience most likely to buy from you.
The How:
To market to these people, start by composing a standard message you can easily copy and paste in DMs to the identified audience above.
Example of a pre-launch "exclusive invite":
Hey [name],
Hope you're well? Thanks so much for all the support over on my page. It's always so appreciated!
I wanted to message you to share that I'm launching my online platform next week. The pre-launch waitlist has gone live today, which gives you an exclusive 20% off coupon code when we launch.
No commitment is needed, but I'd love for you to come on over and sign up to the waitlist ready to give it a go. Here's the link: [your withme.so link]
Let me know if you have any questions? Or would like to see anything in particular on the platform? Your feedback is gold!
Love [your name]
Example of an "exclusive discount code":
Hey [name],
Hope you're well? Thanks so much for all the support over on my page. It's always so appreciated!
As you may know I recently launched my online platform which is home to my courses, community, exclusive content and so much more.
I'd love for you to come on over and give it a go. Along with the free trial, I'd love to give you a 50% off discount code for the first month. Here's the link: [your withme.so link]
Please let me know what you think!
Have a great day!
Love, [your name]
The Result:
Once you've got your draft messages, go through and start to message your audience. Look at who fits into the 'key audience' category above and reach out directly to them. We like to use a simple tracker, inputting the name of the person next to a 'yes' or 'no' if they've replied. This way you can track your success and A/B test different messages to see which one gets the best results.