Overview
Some customers want to buy a single piece of content without committing to a monthly membership. You can accommodate both audiences by publishing content as a standalone digital product for one-time purchase and including the same content inside a membership tier for subscribers, using the Included Products option that lets you bundle other products into a purchase. Here's how to set it up.
Create a Standalone Digital Product
Start by setting up the content as a product anyone can buy individually.
From your creator dashboard, click My Hub in the sidebar, then click + Add Product.
On the Select Product Type screen, choose Digital Product.
Enter your Product Title, upload a Thumbnail, customize your Add Button Text, and click Next.
On the Details tab, write a description to educate your audience and motivate them to purchase.
In the Add Pricing section, choose Paid Digital Product, enter your price, and select your access duration.
In the Upload your digital product section, select your file format (Video, Image, PDF, Audio, or File) and upload your content, then click Next.
Configure any final settings on the Checkout and Options tabs, such as making the file downloadable or setting up confirmation emails, and then click Publish.
By default, your digital product is saved in a landing-page-only state: it's available for individual sale, but it won't be listed on your WithMe hub unless you select Move to Hub. If you want to keep it off your public hub while its link stays open to buyers, leave it in this landing-page-only state so it's reachable only through its shareable link. If you select Unpublish instead, the product becomes a private draft and its link closes to everyone except you, anyone with admin access, and people who already bought it.
Include the Content in a Membership Tier
Now link that same content into a membership tier so subscribers can access it as part of their plan.
From your creator dashboard, click My Hub in the sidebar.
Open the membership product you want to edit.
Click on the Options tab to access your Additional Settings.
Expand the Included Products dropdown menu and select the standalone digital product you created in the previous section. Included Products isn't just for memberships: you can use it to bundle any products together. Customers who buy get access to everything included, but bundled products never appear as standalone items in the member's Hub: they access them through a Library area inside the main product after purchasing it.
Click Update Tier to save your changes. Access to this product will now be included with the customer's subscription.
From the product editor, use the Library tab's Add button to add included products. This opens the Options tab with the Included Products section already expanded, so you can add existing products right away.
Things to Keep in Mind
Pricing strategy: Consider pricing the standalone product slightly higher than the equivalent monthly membership cost to encourage subscriptions. This gives one-time buyers the convenience they want while making the membership look like a better deal for anyone interested in multiple pieces of content.
Buyer experience: One-time buyers and members access the same content through different paths — the standalone purchase page versus the membership area.
Overlap purchases: Consider adding a note on your digital product's sales page letting buyers know the exact same content is also available inside your membership tier. This helps prevent existing subscribers from accidentally purchasing the standalone product separately.
💡 Pro Tip: Want to ensure both options look great on your storefront? Check out our guide on customizing your landing page to learn how to feature different product types effectively.